Scienze delle Attività Motorie Preventive e Adattate
Scienze dell'Educazione Motoria e delle Attività Adattate (LM-67)

The teaching contributes to the realization of the educational objective of the Course in Motor Education and Adapted Activities Sciences providing the student with knowledge and competences to understand the field of matter.

According to the educational objectives of the Degree Course about the social context in which the graduate in Physical Sciences operates, the teaching aims to provide students with skills and knowledge related to various aspects of sport communication.  Particular attention will be paid, especially in module 2, to the innovations introduced by the digital media, as well as dealing with the main methods of communication and interpersonal relationships: non-verbal, paraverbal, verbal, written and multimedia for sports communication. 

The expected learning outcomes will be expressed through the Dublin European Descriptors which include:

Knowledge and understanding

• Understanding the relationship between communication and sport.
• Know the theories of mass communication.
• Knowledge and understanding in relation to interpersonal and team communication.

Applying knowledge and understanding

• Ability to apply knowledge to solving problems to new or unfamiliar topics, inserted in wider (or interdisciplinary) contexts related to your field of study.

Making judgements

• Ability to integrate knowledge and manage complexity, as well as to make judgments on the basis of limited or incomplete information, including reflection on social and ethical responsibilities related to the application of their knowledge and judgments.
• Ability to make basic judgements about media representations of sport.
• Ability to make basic judgments about the relationship between sport, media and power.

Communication skills

• Ability to implement communication strategies applied to motor education
• To communicate in a clear and unambiguous way the notions learned, as well as the knowledge and the rationale underlying them, to specialist and non-specialist interlocutors.

Learning skills

• Develop learning skills that allow students to continue to study mostly in a self-directed or autonomous way.

Module 1:

The module is divided into two parts.
The first part aims to introduce students to the fundamentals of the sociology of sport and the
principles of sports communication. Topics covered include key sociological theories applied to sports,
communication theories, mass media, forms of sports communication, and sports advertising.

The second part focuses on the new frontiers of communication in the sports field. Topics include
social media, instant journalism, broadcasting, e-sports, wearable devices, and big data. This part of the
module adopts a seminar format, with student presentations in class based on the text by Bifulco and
colleagues, Sport e Comunicazione nell'Era Digitale. Participation in these seminar activities will determine
the assessment methods, as outlined in the section below.

Module 2:

Nonverbal communication: appearance, gait and clothing, spatial behavior, posture, physical contact.

Paraverbal communication: underlining, timbre, rhythm, pauses, gestures

Verbal communication: the use of correct terminology, team management, pitch, positions:1 , 2 and 3 position, pnl

Written communication: business card, email, resume and cover letter, signature, article

Social media communication: Video, Web, netiquette

Presentations on collaborative programs (open source)

insights:

prossemic and courtship, contemporary etiquette

The lessons have a total duration of 90 hours. The method of administration of the course includes lectures in presence. The teaching material will be made available through: for the module 1: teaching page on Campusnet and for module 2 on the Moodle platform through the e-learning page. The instructions for using the platform are available at this link.

The course requires a minimum attendance threshold of 50% for Prof. Petrilli's module and a minimum attendance threshold of 66% for Prof. Ivaldi's module.

Candidates must first complete the communication exercises provided for in the online course and hand them in by the scheduled dates, as well as take the exemption test for module 1 (as specified in the module 1 exam methods indicated above). In order to take the exemption, it is compulsory to register at one of the times that will be offered on the usual platform for booking exams. The sum of the marks for the exercises and the mark for the exemption (which can give a maximum of 31 - corresponding to 30 with honours) will constitute the mark for the first test. Only after having passed this test and accepted the relative grade will it be possible to take the final examination with Prof. Ivaldi. It is also compulsory that both tests are passed in the sessions of the same academic year.

 The calculation of the final grade is carried out as follows:

LM67 students (Module 1 grade Prof. Fava * 5 + Module 2 grade Prof. Ivaldi * 2) / 7 LM68 students (Module 1 grade Prof. Fava * 5 + Module 2 grade Prof. Ivaldi * 3) / 8

If the final exam is not passed or the grade is refused, the grade for the first test will remain valid only until the end of the academic year, at the end of which it will be necessary to redo both the exercises and the exemption, following the syllabus for the academic year in which the exam is actually taken.

Module 1:

The test is conducted in written form, consisting of 10 multiple-choice questions and 1 open-ended question. The total time allowed is 90 minutes.
The multiple-choice questions pertain to the first part of the module, while the open-ended question concerns the second part. For students who participated in the seminar activities in the second part of the module, the open-ended question will be based on the topics discussed in class; for others, it will focus on the text by Bifulco and colleagues, Sport e Comunicazione nell'Era Digitale. Attendance is mandatory for at least 50% of the lessons, recorded through a physical signature on the attendance sheet in class.
The final grade will be weighted in combination with the results of the two modules of the integrated course.

Module 2:

The exam consists of a presentation of a summary work, individually (single candidate) or group (maximum 4 candidates):

The candidates, in one of the ways provided or individually or in groups, must present during the exam:

1. A pitch supported by a maximum of 10 slides built according to the 10-20-30 rule for a maximum total duration of 10 minutes. The presentation will be carried out on google slides (points 25/30). The oral presentation (NV, PV, V) and the accompanying slides will be evaluated. Use the templates on Slidecarnival or Gooddocs

Additional and optional:

1. Creation or translation (from Italian to English or from English to Italian) or significant expansion of a Wikipedia page (max 2/30 individual or group points). Accuracy and care will be evaluated as well as the bibliographic sources used.
2. Creation and presentation of a resume, a business card and a promotional flyer created through Canva (max points 3/30 - individual). The design, texts and attention to detail will be evaluated. (Works must be sent on drive)
3. An investigative article analyzing a brand and its advertising, with a length of 2 editorial folders (1 folder consists of 1800 characters, 30 lines by 60 characters). The article must be published on the Medium.com platform (points 3/30). The care and cleanliness in the structuring of the article will be evaluated as well as the contents presented.
4. Video produced via Youtube Studio, maximum 1 minute. The editing and directing style of the video will be evaluated (5/30, group or individually)

In case a candidate is outside the course or has carried out Erasmus activities and/or is not included in a work team or is exempt from attendance (see paragraph Teaching methods), the exam will take place orally according to the module program and all recommended texts.

The judgment of module 2 can also be maintained for subsequent appeals and sessions.

Non-Italian speaking students: upon request, the exam can be taken in English, with answers in English, French or Spanish.

Professors are available for any clarification (see the individual academic profiles of the teachers for details).